Branding, marketing and social media in the AI era: hands-on, honest, drawn from more than 15 years of experience.
When anyone can generate glossy content in seconds, production stops being the differentiator. What theme park brand management taught me about consistency, and why AI amplifies your brand, for better or worse.
Eight weeks before the festival this world existed only in my head. Then a sunken Atlantis scene flooded a 28-meter stage. The story behind the 4K LED visuals of Relevatez Festival 2026.
What an AI content pipeline looks like in practice: planning, text, image, video and distribution, semi-automated. With honest words on review gates, brand consistency and where humans stay in the loop.
From GZSZ.de intern to Germany's first official social media manager: what has changed since my RTL years, what stayed the same, and how an AI-supported newsroom works in 2026.
From AI stills to image-to-video, voice-over and editing: how I produce marketing films in days, which quality tiers are realistic today, and where a classic camera crew still wins.
From an internship in a soap opera's community chat to 30+ AI products in production: why listening, moderation, and closeness still decide everything, and what you should never automate.
From the first professional Facebook livestream of a Klitschko fight to a conference translated live by AI into three languages: what has changed in a decade of livestreaming, and what remains craft.
AI can help you write, cut, and schedule. But your positioning, your stories, and your opinions have to come from you. What a decade and a half of visibility work taught me.
Six categories instead of a hundred tools: how small businesses build an AI marketing stack that fits their day-to-day. Selection criteria, make-or-buy, privacy principles, and honest budget math.
If you have ever briefed an agency or an editorial team, you already know how to prompt. Why good prompts work like good briefs, the five blocks every prompt needs, and why iteration beats magic words.
Why AI images dilute your brand without rules, how character references and style guides fix it, where photography still wins, and the basics of labeling and personality rights.
20 million fans at RTL taught me one thing: reach alone is worthless. The KPIs that actually count in AI-supported marketing: cycle time, cost per asset, and real engagement quality.
Fifteen years of social media, from a soap opera internship to AI infrastructure: what real preparation looks like, which escalation levels matter, and why only humans stay credible in the end.
When an AI answers the phone, your brand is speaking. Field notes on voice agents: what works today, where the limits are, and why honesty on the line beats every hold loop.
A theme park does not sell roller coasters. It sells anticipation, experience, and memory. What I learned about brand management at Phantasialand, and why AI personalization should start exactly there.
Why fear of AI in your team is normal, and how small pilots, clear guardrails and real skill building turn it into curiosity. Field notes from RTL all the way to Swiss AI consulting.