Media
Video and live formats that earn their reach.
- Format development and editorial workflows
- Live-stream productions from setup to direction
- From TV standards to creator speed
Media, Social Media, Marketing & AI
Germany's first social media manager. Now an AI consultant.
From RTL to Europe's top theme park to live-stream production: today I build AI solutions that make marketing measurably better.
- Mediengruppe RTL
- Phantasialand
- Heroes Germany
- FH Kufstein
- AllFacebook Conference
- BE BRAVE
- ORION AI
My journey
Not a textbook resume, but 20 years of digital communication learned first-hand. Every station taught me something my clients benefit from today.
1983 to 2009
No straight line
Eitorf, Rhineland
I grew up in Eitorf, took the scenic route through school and earned my diploma via night school and business college. Then came certified training in the security industry and shift work as a plant guard. That is where I learned what still carries me today: discipline, reading people, and the will to make more of it.
- Diploma earned the second-chance way
- IHK-certified security professional
2010
The internship that changed everything
Community manager, GZSZ.de
One online job ad, one internship at RTL: I moderated the chat and ran the community of Germany's biggest daily soap. The internship turned into an almost seven-year relationship with Mediengruppe RTL.
- From career changer to community professional
2010s
Germany's first social media manager
Mediengruppe RTL, Cologne
As Facebook swept across Germany, a new profession emerged, and I was the first to officially hold the title. I was responsible for more than 100 profiles with over 20 million fans and produced live streams when Facebook Live was still uncharted territory: including the first professional live stream of a Klitschko boxing match.
- 100+ profiles, 20+ million fans
- First professional Facebook live stream of a Klitschko fight
2017 to 2019
A brand that sells emotions
Manager Digital Communication, Phantasialand
Two years of digital communication for one of Europe's largest theme parks, with around two million visitors per year. In parallel I passed my knowledge on: as a guest lecturer at FH Kufstein, as a speaker at the AllFacebook Marketing Conference, and as an author, including for the Huffington Post.
- Around 2 million visitors per year
- Guest lecturer, speaker and author
2019 to 2025
Entrepreneur and live-stream producer
CEO & Chief Digital Officer, Cologne and Switzerland
As CEO of Heroes Germany GmbH I built a 360-degree agency for live streaming and innovation in Cologne's Rheinauhafen. Then Switzerland called: as Chief Digital Officer of a live-streaming scale-up I was responsible for product development and large-scale event productions.
- CEO of a full-service agency
- CDO: app product and large-scale event productions
Today
AI that actually runs
AI Consultant BE BRAVE AG · Co-founder ORION AI
Today I advise BE BRAVE AG, which is building sovereign AI infrastructure in Switzerland, and develop my own AI products in the US with ORION AI. More than 30 products are live: chat platforms, voice agents, translation streams and automations.
- 30+ products live in production
- AI chat platform, live AI translation, voice agents
0M+
fans reached
0+
profiles managed
0+
years of practice
0+
products live
How I can help
Four fields, one standard: no slide decks that disappear into a drawer, but systems that run.
Social Media
Platform strategies built on 15 years of practice.
- Strategy, editorial planning, community
- Platform playbooks and crisis communication
- Building and training teams
Marketing
Branding and campaigns with a measurable funnel.
- Positioning and brand building
- Content systems instead of one-off actions
- KPIs, attribution, reporting
AI Consulting
My focusAI strategy that does not end in a workshop but goes into production.
- AI strategy and use-case selection
- Content and marketing automation
- Custom AI products, agents and voice bots
- Team enablement and governance
Not sure where to start? That is exactly what the first conversation is for.
What I'm building now
Consulting is not theory for me. These systems run in production today, for clients and in my own ventures:
- AI chat platform shipped as a product for a Swiss AI infrastructure company
- Live AI translation into three languages for streaming events
- AI voice agents on the phone with real-time understanding
- Automated content pipelines for brands and artists
On mandate for BE BRAVE AG and with ORION AI, my own US company.
Away from the desk
If you work with me, you work with a person, not a profile. This is part of it.
Switzerland, my chosen home
I have been living in central Switzerland for several years. Mountains instead of a broadcast center, and honestly: both have their charm.
Stage visuals & festival tech
For the Relevatez main stage 2026 I produced the complete 4K LED visuals with AI: a sunken Atlantis world across a 28-meter stage.
Read the story on the blogDerSchiefen
Under this name I release my own music, produced with AI and distributed worldwide. The best field test for creative AI workflows.
- 4.1M+
- streams
- 140k+
- monthly listeners
- 75
- tracks
Ice hockey
I used to play myself; today I am a passionate fan. Team sports shape how I run projects.
Let's talk.
AI strategy, social media, a live-stream project: tell me what is on your plate. I answer personally.