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SYS // T.SCHIEFEN30+ systems online
  • Founder ORION AI
  • AI Consultant BE BRAVE AG
  • Germany's first social media manager

Torsten Schiefen: The future isn't predicted.It's built.

I was there when social media became a profession. Today I build the AI systems brands will run on tomorrow.

Start a conversationVision 2030
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(01)Belief

In2010Iwasmoderatingafanchat.Shortlyafter,IbecameGermany'sfirstofficialsocialmediamanager.SincethenIknow:whoeverspotsawaveearlygetstoshapeit.ThenextoneisAI.Idon'tbuilditinslidedecks,butinproductsthatruneverysingleday.

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(02)Vision 2030

Where this leads.

I don't build for the next trend, but for the next decade. Five theses I work on every single day.

  1. 01

    Every brand gets its own AI brain.

    A brand's knowledge, tone and rules no longer live in PDFs but in systems that speak, write and decide around the clock. In the voice of the brand, not the machine.

  2. 02

    Communication becomes live, multilingual and personal.

    What I build today with live translation and voice agents becomes the standard: every message reaches every person in their language, at the right moment.

  3. 03

    Sovereign AI comes from Europe.

    Data, models and infrastructure under your own control. That's exactly what I work on with BE BRAVE AG: AI built and operated in Switzerland.

  4. 04

    Teams are made of people and agents.

    The strongest teams of the coming years combine human judgment with AI agents that take over the routine. I build both sides: the systems and the people who lead them.

  5. 05

    Every person gets a second brain.

    Knowledge, decisions and experience flow into a personal second brain that thinks along, remembers and connects. The machine doesn't replace the human, it extends them. I work this way every day: my second brain grows with every project and turns experience into knowledge I can call up.

(03)The work

Three companies. One mandate. 30+ products live.

Under the ORION AI umbrella we build our own AI products in the US. For BE BRAVE AG I shape sovereign AI from Switzerland. All from the same practice: build, measure, improve.

Torsten Schiefen in a consulting session in front of an ORION AI screen
ORION AI
On mandate for BE BRAVE AG and with ORION AI, my own US company.

Running in production today

  • AI chat platform shipped as a product for a Swiss AI infrastructure company
  • Live AI translation into three languages for streaming events
  • AI voice agents on the phone with real-time understanding
  • Automated content pipelines for brands and artists

Mandate

AI Consultant to BE BRAVE AG: sovereign AI infrastructure, built and operated in Switzerland.

(04)The journey

My journey

Not a textbook resume, but 20 years of digital communication learned first-hand. Every station taught me something my clients benefit from today.

Six chapters. None of them by the book.

(05)Trust

Brands I have worked with

  • Mediengruppe RTL Deutschland
  • Toyota
  • Kölner Haie
  • Johnson & Johnson
  • Europa-Park
  • Therme Erding
  • Therme Euskirchen
  • Bayerischer Landtag
  • ID&T
  • Xiaomi
  • 1. FC Köln
  • Endress+Hauser
  • Stetson
  • A selection from roles, mandates and projects
(06)Consulting

How I can help

Four fields, one standard: no slide decks that disappear into a drawer, but systems that run.

01

Media

Video and live formats that earn their reach.

  • Format development and editorial workflows
  • Live-stream productions from setup to direction
  • From TV standards to creator speed
  • Aerial footage: EU remote pilot certificate A2
02

Social Media

Platform strategies built on 15 years of practice.

  • Strategy, editorial planning, community
  • Platform playbooks and crisis communication
  • Building and training teams
03

Marketing

Branding and campaigns with a measurable funnel.

  • Positioning and brand building
  • Content systems instead of one-off actions
  • KPIs, attribution, reporting
04Focus

AI Consulting

AI strategy that does not end in a workshop but goes into production.

  • AI strategy and use-case selection
  • Content and marketing automation
  • Custom AI products, agents and voice bots
  • Team enablement and governance

Not sure where to start? That is exactly what the first conversation is for.

Explore the consulting offer
(07)The book
Book cover: Sei mutig. Nutze KI. by Torsten Schiefen

Free book · 216 pages · Updated 2026 edition

Sei mutig. Nutze KI.

My book for everyone who wants to get started — no prior knowledge, no hype. From AI in everyday life to your first prompt at work. As a book and as an audiobook in my own voice.

  • 17 chapters, written to be understood, not technical
  • Free as a PDF, after a quick sign-up
  • Coming soon as an audiobook on Spotify & more
Get the book for freeInstant download after email confirmation.
(08)Journal

Notes from practice

All articles
(09)Off the clock

Away from the desk

If you work with me, you work with a person, not a profile. This is part of it.

Torsten Schiefen in front of the Matterhorn in Zermatt

Switzerland, my chosen home

I have been living in central Switzerland for several years. Mountains instead of a broadcast center, and honestly: both have their charm.

DerSchiefen

Under this name I release my own music, produced with AI and distributed worldwide. The best field test for creative AI workflows.

4.1M+
streams
140k+
monthly listeners
75
tracks
Listen on Spotify

Ice hockey

I used to play myself; today I am a passionate fan. Team sports shape how I run projects.

The Relevatez main stage 2026 with AI-generated Atlantis visuals on the LED arch

Stage visuals & festival tech

For the Relevatez main stage 2026 I produced the complete 4K LED visuals with AI: a sunken Atlantis world across a 28-meter stage.

Read the story on the blog
(10)Contact

Let's buildsomething.

AI strategy, social media, a live-stream project: tell me what is on your plate. I answer personally.

[email protected]
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